The Fairbanks Economic Development Corporation has developed an informational DVD: Regional Trade and Your Business; Marketing to Rural Alaska DVD. This DVD will help you learn how to place your business in the most advantageous market position as well as discuss marketing strategies for targeting sales and shipping logistics to Northern Rural Communities. Benefits from increased Urban Rural relations are crucial to the growth of your business. Rural residents value face to face relationships and direct connections.
It is estimated that Rural communities have $500 million in disposable income. Alaska’s Northern Rural communities and Native Corporations have a direct impact of 65 million dollars into the Fairbanks economy alone.
Many rural residents do their ordering over the phone by providing them with a toll free number you save them money while offering a customer friendly service. Toll free service companies can be found online and also be ordered through your local phone company. Price often various on the number of minutes the line will be used.
Implementing a rural friendly customer service plan
Since most rural residents shopping/ordering is done over the phone it is best for businesses to offer exceptional customer service (trained and knowledgeable about rural life) over and phone. Also, many orders are faxed. Make sure your employees are appt in explaining how to fill out your businesses fax order from properly and explain in detail shipping costs, methods and surcharges beforehand. Excellent customer service will elevate much anxiety and stress on the purchasers’ part as well as establish a positive experience with your company.
Offer shipping discounts or suggest bulk ordering for rural communities
Explaining various shipping methods, surcharges and insurance options is important in building excellent customer service with rural residents.
Attend a Trade Mission with FEDC and gain valuable direct connections
Trade missions are an excellent way to visit rural communities directly establishing face to face relationships with rural residents and business owners. Urban rural relations are increasingly important to these northern residents. Trade missions allow you to not only make direct connections but also gain understanding of rural residents needs and wishes.
Advertise in rural areas through their local papers and public radio
Rural communities have their own news papers and newsletters. When targeting these areas it is best to use their local information sources for advertising. Public radio is a very important venue in rural communities and a great way to market your business.
Attend a presentation on working with Rural Residents (FCVB)
