FAIRBANKS — The Interior Alaska Food Network has introduced a new brand and logo this summer — Golden Heart Grown — to show consumers what is grown in the Interior.
In addition, the Fairbanks Economic Development Corp., which is helping roll out the Golden Heart Grown brand, has released its Interior Grown agriculture directory.
Samantha Reynolds, a project manager at FEDC, said Alaska is so large the idea of “buying local” is different from that in other states. Buying an Alaska product at the store could mean a product was shipped eight hours in a semi-truck to reach Fairbanks. Now, Interior farmers can apply to have the Golden Heart Grown logo — a blue silhouette of the Alaska map surrounded by a yellow sun with a heart in the middle of the state — put on their products.
“It’s a visual aid to consumers to recognize ‘yes, I’m consuming what was grown in my own backyard,’” Reynolds said of the new logo. “It instills a sense of hometown pride.”
To qualify for the Golden Heart Grown logo, 100 percent of farmer’s produce must be produced in the Interior. If a product is processed, Interior-grown products must comprise at least 75 percent of it. The application Interior as the Fairbanks North Star Borough, Denali Borough and the Yukon-Koyukuk and Southeast Fairbanks census regions.
Reynolds said the FEDC is processing the applications on behalf of the network, and six have been received with more on the way.
Golden Heart Grown T-shirts, bumper stickers and tote bags are available at the FEDC office, 330 Wendell Ave.
Contact staff writer Kevin Baird at 459-7575.